The person behind the work
Whit Dubo
Performance strategist. Practical AI systems builder. A career that connects creative judgment, audience insight, and real-world execution.
Career story
Not just a job title.
A whole body of work.
The through line is understanding a business problem, finding the signal, and turning it into work a team can use.
Chapter 01
Broadcast production
Whit began in live television, floor directing news broadcasts and working with cameras, teleprompters, and graphics. That work built an instinct for timing, composure, and coordinated execution.
Precision under pressure.
Chapter 02
Marketing & creative production
Executive video, recruitment campaigns, collateral, and youth-program promotion connected her production background to an organization’s goals.
Story with a clear objective.
Chapter 03
Community & social strategy
At a global creative agency, Whit managed social communities and publishing calendars for a Fortune 500 consumer brand. Listening to audiences sharpened her understanding of buyer language and meaningful engagement.
Listening before deciding.
Chapter 04
SEO & ecommerce
For a luxury home goods brand, her work spanned technical and content SEO, Google Ads, social channels, and ecommerce storytelling—connecting discovery, presentation, and conversion.
Discovery connected to action.
Chapter 05
National digital advertising
In healthcare advertising, Whit managed national Google Ads, YouTube, and Connected TV campaigns, working across search, funnel design, creative testing, and lead quality.
Performance with accountability.
Chapter 06
Amazon marketplace leadership
Marketplace work brought together PPC, organic ranking, listing optimization, product photography, A+ content, storefront design, reporting, forecasting, and inventory intelligence.
Seeing the whole system.
Chapter 07
Practical AI systems
Today, Whit turns those operating frameworks into practical AI systems for research, competitor intelligence, listing and copy optimization, reporting, forecasting, and creative production.
Experience made reusable.
The perspective now
The experience matters. So does the proof.
Whit’s approach to AI starts with the work—not a prompt looking for a problem. Broadcast taught precision. Community work taught listening. Ecommerce taught discovery. Paid media taught accountability. Marketplace leadership taught systems thinking.
The Digital Brag List brings the focus back to your own work: what you carried, what you built, and what you want to recognize. Your story belongs to you.
Read Whit’s full story (opens in a new tab)Turn awareness into action
YAMS AI Club
You’ve built experience worth carrying forward. If you’re curious about what comes next, we’d love to welcome you to YAMS AI Club.
A community for professionals, creators, and business owners ready to put what they know to work. The focus is practical: using AI to explore ideas and build something useful.
- Research demand before building.
- Shape an offer around a real need.
- Create apps, tools, and digital products.
Joining is optional. Your private journal stays here; this link does not send your answers to the community.